Does RWD stand for Really Well Designed?

Posted on Friday, May 23, 2014

Does RWD stand for Really Well Designed?

No - But It Should!

We get asked about RWD (Responsive Web Design) on a regular basis. Some of you already know a fair bit about it but for many, it’s still a bit of a mystery and has barely registered as a blip on your radars.

However, that will all be changing over the next few years as the way we view websites on rapidly changing and developing devices like tablets and mobiles evolves, RWD will not only become relevant but will be crucial to your business.

“Why is that?” we hear you ask. Well here are some of the most commonly asked RWD questions we receive to explain the whys whats and wherefores. 


Question 1. What is RWD?

RWD stands for Responsive Web Design. In other words, the website “responds” to the device viewing it, rather than the device trying to squeeze a large square peg of website information into a tiny round metaphoric hole of a viewing screen and chopping off corners and distorting areas in the process.

This method of web design creates websites that are malleable and can mould themselves instantly to whichever device they are being viewed on. Traditionally, devices have viewed websites through a predetermined window but a RWD site looks right back at the device and instantly moulds itself to that devices needs, in order that it can view it perfectly. How clever is that?!

RWD features include:

  • Adapts instantly to all screens sizes on all devices from pc’s, tablets to mobile phones

  • No loss of visibility or distortion on devices

  • Faster loading

  • Full site functionality on all devices


Question 2. What are the benefits?

  • Users can view your website fully on all devices

  • No loss of functions

  • No need for mobile websites or Apps

  • Less time required to maintain and update than PC & mobile combination

  • Prefered by web crawlers and Google Search Engines - Google LOVES RWD!

  • Adapts to future devices not yet released

  • More cost effective to maintain than PC+Mobile combination

  • One set of site stats to analyse


Question 3. Can my old website be converted to RWD?

Sadly no. It would be like trying convert a diesel truck into an F1 Maclaren. The technology is not the same and although both will get you from A to B, they will do it in an entirely different way.


Question 4. Does RWD cost more than a traditional website?

Slightly but this is far outweighed by the following financial benefits:

  • No financial outlay for mobile sites or apps - ONLY 1 SITE REQUIRED

  • Clients only need to spend time updating and maintaining 1 site - MORE FEE EARNING TIME

  • Accessibility for future devices - FUTURE TOLERANT FOR NEW DEVICES

RWD websites are a lot more technically complex to build. The process takes a little longer too and is a far more intricate process than traditional website building methods. Building websites of this calibre takes something special and we like to think our team are best in class.


Question 5. Disadvantages

We’ve tried very hard to think of some disadvantages but so far we’ve failed dismally and  can only recommend this as the wisest choice for businesses wanting to keep on top of their competition.

80% of our new builds have already adopted RWD, ensuring their websites doesn’t fade into search engine obscurity and allowing future users the same quality of browser experience that they have come to expect. We expect that number to increase further over the next year.

We hope we’ve covered all your questions on RWD but please contact our friendly team if there is something you think we’ve missed or you don’t fully understand. Or you could even call us to book your own new RWD build!

We look forward to your call.


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