Many High Street Estate Agents are understandably concerned that technology is taking over their roles and not providing movers with the same level of service they have traditionally provided.
This is a misunderstanding of the purpose of property technology and a presumption that agents know what customers want, better than they do so themselves.
Technology is not the villain, it’s merely the solution for estate agents who want provide a service that fits today’s lifestyles.
Evidence shows that movers want to be able to access services 24/7 online, just like they do to bank, shop and more.
Technology allows estate agents to provide this round the clock service, without having to physically stay open and manned 24 hours a day.
PropTech is a tool to keep visitors engaged and invested in your brand until you have the opportunity to personally engage with them. People will always buy from people, it’s human nature but unless you are prepared to respond to email enquiries or answer the phone instantly, at any time of the day or night, 365 days a year, today’s movers will soon leave your site and find an agent that offers them the services they want at a time that suits them.
We all work long hours and it’s often difficult to arrange valuations and viewings whilst at work or within normal office hours so making sure potential customers can do this, even when you’ve put your feet up for the evening is imperative.
The more your website engages users, the more likely they are to become customers. Conversely, without tools to interact with, it is less likely that users will wait until when you are open to contact you, especially when they can get what they want at the click of a button elsewhere.
Once your website has captured users and encouraged them to register and leave contact details, following this up with great customers service is down to you.
Technology is here to help improve and enhance customer experience, not to replace it and we can’t stop progress but we can learn how to use it to our advantage.
Want a confidential chat about how online technology can help your property business? Get in touch for a friendly jargon-free conversation.
Not sure what online tools are available? See our Add-Ons page for more details.
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