When planning your new website, it’s important to make it appealing to ALL demographics. You may be all about student lets but don’t alienate the largest group of homeowners and your potential landlords, many of whom are over 65.
It’s easy to get caught up with stunning effects and wizardry and forget the most important thing, user-friendliness. Struggling to find simple things like Search tools is a big turn off for all users and especially for more mature ones. Plus, many of them have time on their hands to shop around and find an agent with a more people friendly site to use.
Make your website easily accessible and a doddle to navigate around if you want their business. After all, they own the largest percentage of the housing stock per capita, so make sure that they like what they see and have a great user experience.
Bells and whistles are fantastic for converting browsers into customers but making them easy to use and find is crucial. If a site is hard to navigate around, no amount of tools will keep your visitors engaged and encourage them to come back for more.
We think of the web as the domain of the young but internet use by the older generations is the fastest growing usage group, as these ONS figures show.
The last ONS Survey of homeownership was back in 2014 and as you will see, 78.6% of 65-74-year-olds owned their own homes. This group may now be ready to downsize so make sure you are ready to help them.
If you want to know how to create the perfect balance between stunning design and outstanding function, talk to our friendly and helpful team about your next new website today.
With approximately 1,800 property websites to our name, we know how to help you make your online home a welcoming place to go, for every age group.
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