A great website isn’t about what you want; it’s about what your visitors and next potential clients want.
Satisfy their needs if you want to win their business.
When you’re planning your website, it’s easy to get sucked in by the aesthetics, but an attractive appearance is not going to be the deciding factor when it comes to visitors choosing your agency to sell or let their property.
First impressions count, 100%. A stylish and easy-to-navigate design, good-quality images, graphics, and of course property pictures are an absolute must. However, just ticking those boxes won’t guarantee you a conversion. You’re going to need to back all of this up with substance.
We’ve all had that feeling of deflation when landing on a website, clicking through its pages, only to find nothing more than a few lines of hot air and none of the information you were looking for.
Not only do you feel disappointed, you feel let down and slightly irritated that you’ve wasted your time even looking. It’s almost like they’d lured you in under false pretenses with a pretty picture, and now you can’t trust them at all.
That’s why it is important to include plenty of content to engage visitors and provide evidence of your authority regarding all things property and moving house.
As well as your property pages and legally required* content, we recommend a basic page list such as:
- Seller’s Guide
- Landlord’s Guide
- Buyer’s Guide
- Tenant’s Guide
- Sales Services
- Landlord Services
- Team Pages
- About Us
- Area Guide(s)
- Industry News/Blog
- Instant Valuation Tools
- Stamp Duty & Mortgage Calculators
Many agents wince at the idea of pages and pages of content but that’s because they’re looking at it from the wrong angle.
You already know all of this stuff, so it may seem dull and boring. However, your visitors may not, and even if they do, it reaffirms your credibility as a knowledgeable, experienced, and trustworthy agent.
Plus, it helps search engines find you!
It’s also never too late to add fresh new content to your existing site, including new pages.
We can help you with new pages, and even provide you with the content to go in them. Just get in touch and let us know what you need or arrange a chat about the best ways to boost your website’s visitor engagement.
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