New vendors and landlords are scarcer than hen’s teeth already, never mind what 2023 has in store for estate agents, so now’s the time to be brutally honest with yourself and reflect on the impression you are giving potential clients.
First Impressions Count (yada yada yada…)
Yes, you’ve heard it all before but a well-ironed shirt and a smart suit are not why your next new payroll benefactor decided to book you in for a valuation.
On average 64% of conversions are generated by an agent’s website, so if you haven’t got your website right, 64% of zilch is going to get you nowhere very quickly, and the chances of anyone inviting you to rock up for a valuation in your sharp suit and freshly ironed shirt are greatly reduced.
Would You Pick YOU?
When was the last time you reviewed your website and looked at it from the perspective of a potential new client? Have you also looked at your closest competitor’s website and the most successful agents in your area?
Now be brutally honest. If you were considering selling or letting your property, based on the impression both your own and their websites gave you, which agent would you feel more inclined to call to arrange a valuation?
- Is the website secure, fast loading and easy to navigate and use?
- Are listings well presented with quality images and well-written descriptions?
- Is there plenty of information, guides, and interactive tools?
- Does the site make it easy for you to book a valuation or register?
- Is your visitor experience just as good on all of your devices?
- Do you get the impression that the agent is doing their very best for their clients?
When thinking about your website, if the answer is no to any of the above questions, it’s time to shape up and sharpen up if you want your 64% to be a bigger slice of an ever-decreasing available pie.
At The Property Jungle, we know that times are hard for agents right now, and we know that 2023 is going to be a rough ride. However, we also know what a cost-effective and efficient listing tool a good website is for agents, and pound-for-pound, one of our template sites can provide over 40xs the return on investment of an average single branch agency’s RM fees in just the first 2 years,
Ready to raise your game and become the agent of choice in your area?
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