When someone views a full property page, we can show them a short-list of similar properties that may also be of interest.
As the agent you decide what you define as similar, be it, location, price, accommodation etc. and this produces a list of properties for the viewer to select from.
This handy tool works for everyone:
For the agent:
- It demonstrates that, as an agent, you are listing properties at an accurate price as it provides an easy (and quick) comparison
- If one property is not a match the visitor is presented with other options that might be better suited – keeping them on your site for longer
- It demonstrates to potential vendors that you are selling properties like theirs.
For the vendor:
- It shows a fair comparison with similar properties and demonstrates that their property is sat in the right place in the market
- Increases traffic to their listing
For the purchaser:
- it makes their life easier! There’s no need to repeatedly input the same information into forms, a suggestion as to what else might be suitable is right there!