An Introduction to Social Media
There is a truism in the world of marketing that says “you have to put your product where the eyes are”. In other words wherever your customers are looking that’s where you have to put your message.
Once upon a time that meant a half page advert in the local newspaper. And then the internet changed our lives and the portals took over the role of the newspapers and Estate Agents produced their own content and built their own web sites. That’s progress.
Today, however, technology has taken yet another big step and given everyone the power and the tools to create and comment upon content. Welcome to the world of Social Media where the content is produced by everyone taking part.
In its simplest form Social Media is a mechanism by which person A can find person B and using a tool such as Facebook or Twitter they can “Post” or “Tweet” comments to each other that they think may be of interest or amusement to the other party. By increasing the sizes of their social networks the more people who “follow” person A or B the faster and wider their comments spread.
The very important thing to grasp about this revolution is not that you find out that Stephen Fry had jam on his toast this morning but that because of the massive uptake in its use Social Media represents a very fast and potent way to get your message into the phones, minds, screens and wallets of your customers. In short it’s where the eyes you are aiming for are looking.
Social Media tools make it very easy for anyone with a Facebook or Twitter account to visit their “Wall” or page many times a day from phones, laptops, tablets, iPads etc. And they do. Some statistics show Facebook walls being checked 6 times more frequently than private email accounts. In other words this is where your customers’ eyes are more often than anywhere else.
How can we help?
Social Media is another vital marketing tool for an Estate Agent today. At The Property Jungle we can automatically post your listings for you on your Facebook or Twitter accounts meaning that as soon as you have an instruction it is in front of the eyes you want to be seeing them. No dual entry.
Because Social Media tools enable you to post lots of short rapid fire messages to your audience they present an ideal opportunity to tell your customer group what you think is important to them in your market or the industry. It promotes two way dialogue and engagement. It is a chance to show that you are not just an old school estate agent but that you are real people, capable of real world discussion, embracing modern technology and can create real relationships of value.
Mix listings in with real advice and commentary, engage with your customers and you will develop a potent marketing weapon.
Not only can we assist with automation of listings via Social Media but we also work with the property industry’s leading Social Media expert, recently ranked 4th in the UK of the most influential Tweeters, who can work with you to define and execute your social media strategy.