At The Property Jungle we are often asked what the latest and greatest tools are for property based web sites and we are pleased to list here some of the enhancements that we have found make the most difference and add the most value.
We provide access to intelligent email stationery for your company which ensures that every time someone sends an email, whether from a pc, phone or tablet, it is always perfectly branded; promoting your business, your web site, your services and offers and helping you gain new instructions. Find out more
Growth Search Facebook App
Whether we 'like' it or not the majority of your customers are on Facebook and any number of them could interact with you there - but it takes scarce time and effort to write good posts and engage at a personal level.
Schools & Amenity Data
Give your customers the location information they need most.
Describing the property, showing it on a map and showing pictures of it is just scratching the surface when it comes to really selling a property and its location. The amenities around it are as important if not more. Local schools, shopping, leisure facilities and more all play a vital part in the deliberations that any prospective purchaser or tenant will make.
We are able to supply comprehensive data sets which provide your home movers with the right local amenity information to help them make informed decisions.
The schools information we provide has proved to be hugely beneficial. We can generate a map for every property showing where it is and then where the schools are immediately around it. We can then show the OFSTED performance data for each school. This is updated every year and is hugely useful to buyers, tenants, vendors and landlords alike.
It also works terrifically well for an agent as a listing tool. Many clients using this have been able to win listings from new homes developers by having this available on their sites. Many have also been able to secure themselves relocation work, again because of the valuable information they are making available.
Twitter & Facebook feeds
Social Media tools make it very easy for anyone with a Facebook or Twitter account to visit their “Wall” or page many times a day from phones, laptops, tablets, iPads etc. And they do. Some statistics show Facebook walls being checked 6 times more frequently than private email accounts. In other words this is where your customers’ eyes are more often than anywhere else.
This means that embracing Social Media is another vital marketing tool for an Estate Agent today.
At The Property Jungle we can automatically post your listings for you on your Facebook or Twitter accounts meaning that as soon as you have an instruction it is in front of the eyes you want to be seeing them. No dual entry.
Mix listings in with real advice and commentary, engage with your customers and you will develop a potent marketing weapon.
Not only can we assist with automation of listings via Social Media but we also work with the property industry’s leading Social Media expert, recently ranked 4th in the UK of the most influential Tweeters, who can work with you to define and execute your social media strategy.
Automatic Email Alerts
For many agents, particularly those that are not using Estate Agency software, our ability to send Email Alerts brings a huge advantage.
By completing a form on the web site to register for alerts a visitor can define what sort of property they are looking for. This is then securely stored in the database and whenever a property that meets their criteria is added to the site an attractive html email is sent to the applicant with a link back to that property.
The agent using this in their site therefore has the benefit of knowing that any registered applicant is being notified of a property as soon as it is available online.
Video & Audio
As the quality and speed of access to the internet has improved, the multi-media capability of the web is now being realised through the use of video and audio.
In a fast moving world, video and audio are becoming the norm. YouTube uploads more than 24 hours of new video content every minute and is now the world’s second largest search engine behind Google.
The Property Jungle have developed market leading software that enables our clients to embed video and audio content within the pages of their websites in a seamless fashion, removing the need for "pop up" pages and creating an exciting and valuable user experience.
The Property Jungle work with all of the major suppliers of video and audio property tours and, as can be seen from the example below, can integrate this content into your website seamlessly.
Our recommended partner provider of Audio and Video tours is AudioAgent who have integrated their products with the major estate and lettings agency software packages and our own Admin backend of our sites. Ordering, production and display is therefore simply a “tick box” process and involves no additional work or processes to be managed by the agent.
Irrespective of whether you are using one of the major agency software products, The Property Jungle can provide you with a simple management system that will enable you to place video and audio on your website easily and with a minimum of time being expended.
Not only can video and audio be included on your own website but it can also be displayed on mobile devices such as laptops, iPhones and iPads, making it an ideal tool to use on market appraisals to help win more business.
Video and audio can be used on the major property portals and you can also harness the power of social media by using them on Facebook, Twitter and YouTube.
Polygon Map Search
With a Polygon Map Search you can take the power of searching to the next level. Later on this page you will see a description of Dynamic Mapping where the results of a visitor's search are displayed on a map. With Polygon Mapping your visitor can actually draw a polygon on the map which specifically includes and excludes parts of a territory. In this way the visitor can choose to see properties for example in a specific school's catchment area, or they can exclude a specific part of town that they know they don't want to live.
As we all know location is one of the primary drivers when choosing where to live and this tool gives your visitors a great visual way of refining their preferences. They are in control of the process completely and with an intuitive interface they can be finding their next home with you in no time at all.
An Ajax powered search is part of the same family of power tools that we provide which go beyond the normal "Press Search and scan the list" approach.
With an Ajax powered search the visitor is able to type into the search form where they want to investigate. However, instead of allowing them to misspell or otherwise search where there are no properties it will automatically present them with a list of valid entries based upon what actually exists in the database at that moment.
So they may for example start typing with an E in a London agent's site and it will present Ealing and Earl's Court as valid options. Note that by taking this approach it solves the problem of them having to know whether to include the apostrophe in the Earl's Court option.
Dynamic Google Map Results
Having got control of the data as described in the XML feed section it is possible to do what is called Geocoding to the property data. That means converting the address to grid references. This in turn allows us to pinpoint multiple properties on a Google map and create icons to mark each of their locations.
The problem with creating lists of properties on a web site is that unless your surfer knows the location extremely well most addresses mean nothing to them. In fact a list of property addresses usually means more to the estate agent or their competitors.
By showing a map with the locations of the properties you are able to help applicants much more rapidly determine which ones they may be more interested in based on location. They can choose properties to view in the knowledge that they are in the school catchment area they are interested in or close enough to the motorway junction for their commuting requirements.
Many of our sites feature this function which has proven to be very popular especially with the ability to have satellite and hybrid views of a property's location with fine zoom controls.
Content Management System
Our custom Content Management System (CMS) is a hugely powerful addition to all our sites. Many CMS systems are very controlling of a web site in that every single part of it has to be built into the CMS. This can have the effect of constraining design, limiting function because the site then requires two databases which can conflict on the same page etc.
The Property Jungle's CMS has been deliberately built to provide the lightness of touch and flexibility that today's agents need by allowing us to integrate it into just the pages that you want your team to have access to control the content on. We can even make it only provide editorial access to specific parts of pages, leaving the rest of the site free from harm.
Our CMS is being used successfully today by literally hundreds of agents to do such things as manage a blog in their site, write news features creating libraries of content rich pages that search engines adore, change the words on special offers, change personnel profiles and words and much more. For the more tech savvy it can even be used to control Meta tags in the pages for SEO purposes.
With the ability to control text, upload images and have it all styled to match the rest of the site this CMS is the tool you need to make sure your site remains current, topical, growing and relevant.
The web is a very visual medium and it is vital that the presentation of your photographs to your customers is done as well as possible. We have a variety of customised slideshows and carousels which we can put into your site but the most popular one at the moment is the Lytebox.
With the Lytebox when the visitor clicks to see the images a large box appears on their screen and the rest of the site appears to dim and drop into the background. It is this isolation of the photographs from the "noise" of the background and the rest of the site that makes it such a powerful tool. The photos literally jump off the page.
With full navigation controls to go backwards, forwards, pause etc the visitor is then able to take over the presentation of the pictures and at all times return easily to the site.